This project was a complete redesign of an existing static, template website as a WordPress powered blog/CMS site. Dr. Susan Legender-Clarke is not only a practicing Doctor of Chiropractic she is also the author of “Clarke’s Dictionary of Transactional Analysis” – a comprehensive reference on the subject for her field.
So the challenges with this website were actually three-fold:
- Provide prospective and existing patients with information about the Healing Circle Chiropractic Clinic
- Promote and sell Dr. Clarke’s book
- Promote Dr. Clarke’s workshops and speaking engagements.
The first aspect was relatively straight forward by providing lists of services and information about the location. The second aspect involved e-commerce enabling the website utilizing the WooCommerce plugin for WordPress. There is also a simplified “sell sheet” to which members of the media can be pointed. Lastly, there is a section aimed at other Professionals who may be interested in having Dr. Clarke speak at their company or organization.
The design of the site was based on the client asking for a site that was “clean, minimalist, and Zen” to evoke a sense of calmness and healing. This site is also using two custom WordPress plugins which I created. One, called ZappBar, adds a customizable mobile-friendly user interface over the top of the site’s theme. The other, PNEX (Press-News-Events Extended), expands upon a third-party plugin by creating sortable sub-sections for the type of media or event.
Tools Used: TextWrangler (HTML, CSS, JS, PHP coding), Photoshop, Illustrator